Vitek VTC-3516 Specifikace stáhnout pdf (Strana 72)

Design and Applied Technology (Secondary 4-6)

The components in a business plan

A marketing plan is usually a collective work, regardless of the size of the project or the plan.

Inputs from all relevant parties, such as finance, manufacturing, personnel, supply and

marketing, are crucial to a comprehensive and balanced marketing plan. For example, based

on their own expertises, professionals from different areas can justify and verify what is

achievable and how goals are attained. The experts can also share their insights on any

potential marketing opportunities for enriching the plan.

A business plan is different from a marketing one by spelling out what the business is about,

such as what to do and not to do, and what the ultimate goals are. A business plan discusses

also staffing, financing, strategic alliances and so on. More importantly, it shows the readers

the vision. A business plan establishes a framework for its marketing plan.

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Vitek VTC-3516 Specifikace Strana 72