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Design and Applied Technology (Secondary 4-6)
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many new designs with update technologies and materials, also many new toys have
been released due to new TV/cartoon/movie attractions;
(e) Design Criteria/ Target User, Segmentation, Price and Schedule Identify more rigid
and realistic marketing information from the researches and analyses conducted;
(f) Selling Point/ “WOW” Factors Analysis Identify special features and their effects on
target customers from competitors’ product: Will the target customers yell “WOW”
when seeing or using the new design?
(g) Strategic and Future Directions What should be done on and for its next generation if
a product is sold well? How can a long successful product line be built?
(h) Review/ Refine with Clients Review and, if necessary, adjust marketing plan and
strategy.
3.2.4 Stage 2 - Visualization - What would be the product look like?
(a) Group Brainstorming
(b) Make a design direction based on Design Criteria and Trend Analysis
(c) Draft preliminary 2D layouts and 2D renderings, sketch model for presentation to
clients
3D Renderings, Modelling / Presents to Clients
(d) Product Graphics / CMF (Colour, Material, Finish) Draft
(e) Appearance Models
(f) Review with Clients
(g) Design Modification / 3D Modelling
(h) 3D CAD/CAM Drawing to Mechanical Design Department
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