Vitek VTC-3516 Specifikace stáhnout pdf (Strana 120)

Design and Applied Technology (Secondary 4-6)

113

Term Description

Magnetic field A field that permeates space, which exerts a magnetic force on moving

electric charges and magnetic dipoles (such as magnets), and which can

itself contain and transport momentum and energy. It is created by

nearby moving electric charges, changing electric fields, and magnetic

dipoles.

Maintenance Inspect the condition of the product regularly to ensure the longevity

and safety.

Manufacturer The company that manufactures and distributes product.

Market place The space, actual or metaphorical, in which a market operates. It is also

used in a trademark law context to denote the actual consumer

environment, i.e. the 'real world' in which products and services are

provided and consumed.

Marketing The process or act of making products appeal to a certain demographic,

or to a consumer

Marketing plan A written document that details the actions necessary to achieve one or

more marketing objectives. It can be for a product or service, a brand,

or a product line. It can cover one year (referred to as an annual

marketing plan), or cover up to 5 years.

Micrometre An SI unit of length equal to one millionth of a metre, or equivalently,

one thousandth of a millimetre. It is also commonly known as a micron.

It can be written in scientific notation as 1×10

−6

m, meaning

1 / 1,000,000 m.

Miniaturization A continuing trend in technology toward ever-smaller scales for first

mechanical, then optical and most recently electronic devices.

Nano technology

A field of applied science and technology whose unifying theme is the

control of matter on the molecular level in scales smaller than 1

micrometre, normally 1 to 100 nanometers, and the fabrication of

devices within that size range.

Nanotube A nanometer scale wire-like structure that is most often composed of

carbon.

Original Brand

Manufacturer

(OBM)

A company manufacturing a product which ultimately will be branded

by her own for sale. Own brand development, instead of acquisition and

licensing, is likely to be the option for SMEs, which can incubate her

brands in the market.

Original Design

Manufacturer

(ODM)

A company manufacturing a product which ultimately will be branded

by another firm for sale. Such companies allow the brand firm to

produce (either as a supplement or solely) without having to engage in

the organization or running of a factory.

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