Vitek VTC-3516 Specifikace stáhnout pdf (Strana 52)

Design and Applied Technology (Secondary 4-6)

For example, in the area of design, eastern cultures focus more on the contextual elements that

work together to build the design. Western cultures incline to focus on an object.

With the role of culture in mind, designers can absorb, embrace and take advantage of

different cultural values, modern design opportunities and technologies. Particularly in a

highly globalized age that we are living on today, understanding the interdependence between

design and culture is no more than a basic requirement for entering into the market.

Change is nothing new to the market. Its acceleration keeps pushing products to incorporate

new ideas and lead the market. John Heskett considered design’s historical developments a

foundation of future designs: ‘the evolution of a new stage of design does not entirely replace

what has gone before, but, instead, is layered over the old.’ New designs are evolved but not

revolutionized from earlier ones, inheriting from the culture, tradition and history. It is a

matter of continuity.

Globalization is distribution of products and services globally on one hand, and fusion of

multicultural audiences on the other. What adjustments should be done for globalization then?

‘Any good design requires some sympathy with the culture in which the device will be used,’

said Genevieve Bell, an Intel social scientist who studies how cultures make sense of

technology.

2.2.2 Designs Done by Different Cultures and Societies

As mentioned before, social culture, economic, technologies, etc affect the development of

industrial design. It implies that design styles vary from nation to nation, from region to

region. How the design styles of the US, Europe, Asia, etc are different then? The following

tell.

(a) The US Design

The demands for goods in the US increased greatly after the World War II. It resulted from

after the booming of the US’s economy, intensified by Consumerism or the ‘throw-away

culture’, which itself was also a result of the booming of the US’s economy. The people then

believed that new products were good products; new look was fun; and throwing away broken

goods was cheaper than repairing.

At the same time, the rise of professional industrial designers and stars, such as Raymond

Loewy, Henry Dreyfuss, Walter Dorwin Teague and Norman bel Geddes, led to a rapid

increase in demand for consumer products of radios, vacuum cleaners and refrigerators, etc.

As the trend of professional industrial design developed, marketing and commercial

opportunities arose. Businessmen added value to their products with style, and used their

products to promote their companies.

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