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Design and Applied Technology (Secondary 4-6)
3
Being an international organisation specializing in toy design, Hasbro has its own research
and development team. The team is responsible for studying, designing and building toys,
such as Transformers. The attractiveness of their products partly comes from the need for
players to exercise imaginations and skills while playing. The toys challenge the players with
complicated engineering structures and countless assembly combinations.
1.1.2 User-centred Design
During product creation, the first thing designers and engineers have to consider is ‘user-
centred design’, or UCD. UCD is a design philosophy or approach. A UCD process takes
end users’ needs, wants and limitations into consideration at each design stage. UCD can be
considered as a set of multi-stage problem solving skills: Designers have to analyse and
anticipate how users will use an interface, and to verify the validity of assumptions made on
user behaviours against reality. Such verification is important because what a first-time user
experiences and how each user’s learning curve looks like are often, if not always,
unpredictable.
Product Design/Development Cycle Relationship
Designers are expected to be able to meet the goal of a product made for their users by going
through UCD:
(a) All necessary user requirements can be considered properly along the product
development cycle;
(b) Real users can participate in the product development cycle;
(c) The product is designed through iteration.
In short, it is a user-centred design process. Instead of forcing users to adapt a system or
function, such a design process takes care of how users can, want to, or need to work.
Another aspect designers and engineers have to consider during product design is the health
and safety as well as effects to their users. The health and safety assessment is the careful
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