Vitek VTC-3516 Specifikace stáhnout pdf (Strana 49)

Design and Applied Technology (Secondary 4-6)

A streamlined locomotive designed by Henry Dreyfuss

(d) Design in the 1950s and 1960s

A major characteristic of the designs during the 1950’s and 1960’s is perhaps the fullness of

contradictions among the designs. Therefore, it is difficult for one to characterize or

generalize them. When Henry Dreyfuss was working hard on human factors engineering,

automobile manufacturers in Detroit were designing cars hard. At the same time, the US

society was working hard on product production and selling for the economy. Behind the

scene, there was still a significant functionalist movement in design.

Functionalism is a design of minimization and optimization. As society became rich, the

demand on new products was strong from the 1950’s to 1970’s. People believed that new

products were good products, which should be purchased regardless of whether or not the old

ones still worked well.

(e) Contemporary High-Tech Design

Since the 1970’s, a slick, clean look with flowing curves and sharp edges has become a trend

in design. ‘High Tech designs’ externalize, and thus emphasize, the technical elements of

buildings as the buildings’ aesthetic. It is different from the hiding approach in the old days.

The Hong Kong and Shanghai Banking Corporation Limited’s (HSBC’s) headquarters in

Central, Hong Kong is a typical example.

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