Vitek VTC-3516 Specifikace stáhnout pdf (Strana 53)

Design and Applied Technology (Secondary 4-6)

The US design style was and is considered a kind of material excessiveness. There has been

no dominated school of thoughts; but in recent years, environmental conservation and

ergonomics are two popular topics.

(b) European Design

Industrial design was heavily affected by European culture, economic and technological

development in the old days. Germany’s Bauhaus, which impacted the development of

modern design theories and education, is a great example.

European designs tend to be more functional, rational and pragmatic than its US’s

counterparts, which are consumerism and market force based. Having said that, there are

different camps in the European continent.

The great destruction from the World War I led German designers to develop the so-called

Bauhaus ideology. In 1919, one year after WWI,

the Bauhaus was born in Weimar, marking the

beginning of modernism in the industrial design.

The Bauhaus revolutionized the ways of designs

of as small as a pen and as large as an airplane.

German design is well known for its good product

engineering and reliability. It inherits from

functionalism, i.e. clean line as well as black and

white in colour.

A German design – BMW X3

(d) Italian Design

Italian designs are commonly

considered sensational, speculative,

experimental and sometimes very

artistic. Many Italy’s industries are

small family-run, creating a culture of

manufacturing flexibility and highly

skilled workshops. Italian famous

products include fashion, sport cars,

interior lightings and furniture.

An Italian design - Enzo Ferrari sports car

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Vitek VTC-3516 Specifikace Strana 53